Atlas Privacy Policy

Effective October 19, 2026

Atlas knows your habits, not your secrets. Your Atlas lives on your device. Atlas has no ads, no tracking and no analytics, and it never sells or shares your data for advertising.

What stays on your device

Everything you put into Atlas is stored on your device: your identity, goals, projects, habits, missions, reflections, reviews, the Atlas Index and Momentum. The scores and patterns Atlas shows you are worked out on your device.

Your account

Atlas asks you to sign in — in the iPhone and iPad apps and on the website — so your Atlas can sync between your devices and you can add friends. You can sign in with Apple, with Google, or with an email and password. Atlas uses Google Firebase to store:

• your name, your email address (with Apple this can be a private relay address) and an account ID;
• for email sign-in, your password — kept by Firebase in protected form; Atlas never sees it;
• whether you have Atlas Premium, and how many AI requests you’ve made this month (see below).

If you subscribe to Atlas Premium on the website, payment is handled by Stripe, which receives your email and card details under its own privacy policy. Atlas never sees your card number; it keeps only your Stripe customer ID and your subscription’s status and renewal date.

Your goals, habits, reflections and the rest of your Atlas are not stored in your account. They stay on your device, and are uploaded only as the encrypted sync copy described below.

Apple Health, Screen Time, Calendar and Reminders

• Apple Health (only if you connect it): Atlas reads workouts, sleep (including sleep stages and bed and wake times), heart-rate variability, resting and walking heart rate, cardio fitness (VO₂ max), steps, distance, flights climbed and exercise minutes to log workouts as missions, plan around your recovery and show your health trends. Atlas never writes to Apple Health. Health data is never used for advertising or sold.
• Screen Time (only if you allow it): Atlas uses Apple’s Screen Time framework to block the apps you choose during a mission, to keep the apps you mark as always blocked shielded until you open them through Atlas, and to count time in distracting apps. Apple keeps the details of which apps you use on your device; Atlas sees only the totals it shows you.
• Calendar and Reminders: read on your device to show your events and today’s reminders, and to add missions you schedule. If you connect a Google or Microsoft calendar, your device talks to that service directly; the sign-in token stays on your device.

Optional features that send data off your device

• Friends and groups: only what your sharing setting allows, such as your Atlas Index (today and a 7-day average), Momentum, level, milestones, and your last six weeks of trends (daily Atlas Index and Momentum; weekly missions, focus time and habit consistency). An accountability partner can also see, unless you switch each part off: the goals you choose to share, with each week’s focus time, missions, linked-habit consistency and days moved; Atlas’s pattern insights about your missions and habits; and your dashboard basics (today’s missions and habits, whether you reflected — not what you wrote — this week’s totals and your life balance). Reflections, notes, AI-written insights, Apple Health data and goals you haven’t shared are never shared. A partner’s phone number you save for check-in texts stays on your devices.
• Sync across your devices: a copy of your Atlas is encrypted on your device before upload, with a key that only your devices hold (kept in your iCloud Keychain; on the website, in that browser’s storage after you enter your recovery code, and erased when you sign out there). Atlas’s servers store this copy but cannot read it.
• Atlas AI (with Premium, using Claude by Anthropic): only after you agree to the in-app disclosure. When you use an AI feature, Atlas sends a summary of what that feature needs through Atlas’s server to Anthropic. That can include your identity, goals, habits, missions, reflections (unless you turn that off) and Apple Health summaries. Atlas’s server checks that you’re signed in and have Premium, passes the request to Anthropic and passes the answer back. It keeps only a count of your requests and how much AI they used this month, to apply the monthly limit; it doesn’t store what was sent or what came back. Anthropic handles the request under its privacy policy.
• Health questions in Ask Atlas (optional, with Premium): only if you agree to a separate in-app disclosure in Dashboard → Health. While it is on, each Ask Atlas question also sends daily Apple Health summaries from the last 90 days (activity, sleep and its stages, heart rate, heart-rate variability, cardio fitness, recovery and workouts) through Atlas’s server to Anthropic to write the answer. Individual readings, locations and medical records are never sent. The answers are general wellness information, not medical advice. You can turn this off anytime in Settings → Trust Center.
• School calendars (such as Blackboard): the iPhone and iPad apps read the calendar link you add directly. On the website, browsers can’t read most school calendar links, so the website fetches them through a small Atlas relay that passes the calendar back and keeps nothing.
• Browser extension (Focus Shield for Chrome): during a mission it notes the names of the sites you visit and the minutes spent on them, and passes that only to Atlas in the same browser.
• Music: if you connect Spotify or Apple Music, Atlas only starts and pauses the playlist you pick for a mission.

Local-Only Mode (Settings → Trust Center) turns all of these off at once.

Purchases

Atlas Premium is bought through Apple. Apple handles payment; Atlas never sees your card or billing details. Atlas’s server checks Apple’s signed record of your purchase and keeps only which plan you have, when it renews or ends, and Apple’s transaction number for it, linked to your Atlas account so Premium works on all your devices.

Keeping Atlas secure

To stop anyone but the real Atlas apps and website from using Atlas’s servers, Atlas uses Firebase App Check. On iPhone and iPad it relies on Apple’s App Attest, which confirms the app is genuine without sharing personal information. On the website it uses Google reCAPTCHA, which may collect information about your browser and device under Google’s Privacy Policy and Terms.

Your choices and your data

• See and control every connection in Settings → Trust Center, and turn Atlas AI off at any time.
• Export everything as a Life Archive from Settings.
• Delete your account in Atlas (Settings → Account → Delete account). This removes your account, profile, friend shares, groups you created, your synced copy, your Premium and AI-usage records, and your sign-in.
• Erase everything on a device by deleting Atlas, or with the erase option in Settings.

Children

Atlas is not directed at children under 13, and its optional online features are not intended for them.

Changes

If this policy changes, the new version will be posted here with a new effective date, and a material change will be noted in the app.